Local PODS Moving & Storage has continued to give back to more than 100 organizations and charities throughout the Tri-Counties since opening its doors in 2005. In honor of their 15-year anniversary, owner Steve Yapp wanted to do something special – Local PODS donated $1500 to a local charity every month for the year of 2020.
As one of the most successful franchises in North American, PODS has donated over $1.5 million in logistics, providing PODS containers, trucks, fuel and employees for dozens of Central Coast charities including Big Brothers Big Sisters of Ventura County, Casa Pacifica, The City Center, Ventura Education Partnership, the Ventura Neighborhood for Learning, Santa to the Sea, Storyfest, Artwalk, and Veterans Stand Down events.
To promote this uplifting story, CM developed a dual social media + public relations campaign, producing custom press releases social content and art for each charity winner.
During the first two months of the promotional campaign, CM garnered $50,095 in Paid Advertising Equivalency and Posts on the PODS Tri Counties page reached 1,729 users, 82 post engagements, and 44 new likes