150% satisfied, Consortium, Denise and her team are easily reached, I feel supported and could not be as successful as we are without them. I could not do my job without them. They understand our work, they are constantly educating themselves with child welfare. Ventura County is a leader in California and is highly respected. I co-chair several implementation teams throughout the state and Ventura County is referenced and praised for our work. Consortium makes us look professional!
Ventura County Children and Family Services, a VC Human Services Agency, needed help recruiting, educating, and retaining resource (foster) families. An important facet was ensuring that the general public, stakeholders, Elected were given positive messaging about children and family services, an industry that has long been a victim of negativity. These are just children, families, youth and they deserve to be positively portrayed. Without changing the viewpoint from myths and negativity to deeper understanding first, there will be even less resource families, kinship families strengthened and supported by their community.
8 years ago, CM rebrand Ventura County Children and Family Services to “Strengthening VC Families” which included the design and creation of the logo, website, all marketing materials, videos, and social media presence.
Each of these important innovative brand steps in helping children and all families includes a full media schedule including radio, print, and digital advertising, public relations outreach, logo design, established brand guidelines and a full suite of promotional materials, website design, and a pay per click campaign, plus our data driven, integrated social media campaign, professional newsletters, and e-blasts. Along with these deliverables, CM works with various departments within the Ventura County Human Services Agency to ensure collaboration and cohesive branding and messaging.
Within the first year, Strengthening VC Families saw a 358% increase in Resource Family inquiries. Under CM’s guidance, they have also successfully recruited 50+ local businesses to support their Businesses with Heart initiative, increased awareness of the need for Older Youth support, and has been recognized as a leader in Child and Family Services agencies state and nationwide. CM’s cultural programs raised homes in areas with a high census by 70%. Ventura County is first in the state for kinship homes.
