Consortium Media Recognized with International Awards...
August 31, 2023
for Exceptional Creative and Public information & Outreach Media Integration Campaigns
(Ventura, Calif.,) –August 31th, 2023 – Consortium Media, a leading brand development agency focused on driving social change, has been honored with several prestigious awards this year for its integrated work in media strategy in public information and outreach, and brand messaging through cultural experiences.
Consortium Media was recognized for their excellence in creating and executing dynamic marketing campaigns with the following awards: Gold Hermes Award, Best Educational Campaign, for Santa Barbara County Public Health’s youth outreach program “Let’s Talk Cannabis”, Gold Hermes Award, Best Integrated Marketing Campaign, for raising awareness of The City Center in Ventura County, and a Silver ADDY from the American Advertising Awards Coastal California Competition for “Promoting The City Center in VC” through media integration campaign.
Hermes Creative Awards is one of the oldest and largest creative competitions in the world and honors outstanding work in the field of marketing and communication. It recognizes exceptional creativity and innovation across the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
The Hermes Creative Awards entries are judged by members of the Association of Marketing and Communication Professionals (AMCP). Established in 1995, ACMP is one of the largest and oldest third-party evaluators of creative work in the world. ACMP administers and judges several international competitions for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs.
“In 7 years, The City Center had graduated 83 formerly homeless families into successful lives – yet our own communities did not know about The City Center. When we needed to purchase our facility to save almost 50% in rent, we called Consortium Media. We knew that they were the very best at building community awareness through their 5 Pillar program. We raised over $1,000,000 in our first 12 months! We wouldn’t have been able to bring this work to light without Denise and her team,” said Jim Duran, Executive Director of The City Center.
“Working in collaboration with Consortium Media in creating the My Best Life campaign allowed us to successfully capture the voices of local youth. We really appreciated the ability of Consortium Media to highlight local youth experiences as they live their best lives cannabis-free,” said Eva Avila, Health Educator for the Tobacco Prevention & Cannabis Education Program of Santa Barbara County Public Health. “Collaborations like this are the ones that allow our program to make our greater impact in our community by shining a light on those affected the most. The Tobacco Prevention and Cannabis Education Program in Santa Barbara County will continue to work with Consortium Media in campaigns to elevate and showcase real stories in our community.”
2023 has been a significant year for Consortium Media with three major awards and a nomination for Denise Bean-White for CEO of the Year from San Fernando Valley Business Journal. Consortium Media won a Silver ADDY in the Integrated Branded Content Campaign category for their work on the City Center’s “Promoting The City Center in VC” campaign. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 25,000 entries every year in local American Advertising Federation (AAF) Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
"I am extremely proud of our Consortium Media team for special recognitions, which represent our commitment to creative and media excellence that deliver real results and actions to our focus on social justice work," said Denise Bean-White, President and CEO of Consortium Media. "The 2 Hermes Gold awards particularly resonate with Consortium Media, as we implement a European approach of looking three to five years ahead and using that to guide our strategies. To be recognized by Hermes Creative Awards and the Association of Marketing and Communications Professionals is an honor."
Consortium Media's award-winning campaigns demonstrate the company's expertise in various areas, including integrated marketing communication, PR, digital marketing, social media management, and more. They continue to deliver strategic solutions that drive business growth and create meaningful change for their clients.