In 2005, CM+PR started working with the Santa Barbara franchise owner of PODS® Moving and Storage. This location quickly became one of the fastest growing franchises in the PODS markets. PODS Corporate took notice and hired Consortium as their official National and International Public Relations firm.
By 2001, Consortium was applying its Five Pillars of Marketing approach to over 40 PODS franchise and corporate markets. By combining promotions and community partnerships, we were able to create “good news” press stories and expand the visibility of the PODS brand.
- 2005- 2010 = $2.5 Million
- 2011- Present= $9 Million
*Paid Advertising Equivalency (PAE) is CM + PR’s method of assigning value to earned media secured for our clients. Earned media consists of press articles and other public relations pieces such as corporate moves, reviews, brand alignments, charity drives and recommendations made in publications or on media platforms not owned by the client or Consortium Media. Such press or public relations pieces are extremely valuable because (1) editorial content cannot be purchased and (2) they carry the implied endorsement of the publication in which they are included.
“The wisest decision we made was to partner with Denise Bean White and her team at Consortium. CM+PR has been our partner since the day we opened our doors. We immediately implemented their suggested “5 Pillar” approach in an effort to get our business up and running. While we saw immediate results, the 5 Pillars began to set us up for long term success.“
– Steve Yapp, Owner – PODS Moving and Storage