CM+PR was asked to help garner press and media at the exciting 2019 grand opening of The Cheesecake Factory’s newest location at The Collection. Goals included building traffic, awareness and buzz for the right demographic and geo-targeted consumers from around Ventura County.
With CM+PR’s local expertise and press contacts, we utilized our list of targeted media outlets covering business, lifestyle and food. We worked with the client to gain successful press buzz centered around the grand opening by inviting distinguished media guests to attend Mock Opening Meals designed and implemented by The Cheesecake Factory Corporate Team.
In one month, our successful and innovative PR strategy garnered $106,510 in Paid Advertising Equivalency and 741,200 impressions in local news stories about The Cheesecake Factory opening at The Collection. We worked with the incredible Collection team to reach short-term goals and to deliver long-term sustained general public and media interest well after the grand opening.