For over 30 years, the Ojai Wine Festival has served as the primary non-profit fundraising effort of the Rotary Club of Ojai-West and its numerous philanthropic endeavors that serve to enhance lives both locally and internationally. To date, the festival has raised over one million dollars for the Rotary Club of Ojai-West Foundation.
CM+PR was tasked to develop a professional, comprehensive, and highly visual marketing plan to promote the Ojai Wine Festival and increase ticket sales to raise funds for the event’s supporting organizations.
Consortium Media has helped raise the profile of the Ojai Wine Festival through strategic management of their brand image, press outreach to target markets, social media management, media buys and fresh art with the ultimate goal of helping the Rotary Club raise more funds for their philanthropic efforts. CM+PR has been able to grow the brand of the Ojai Wine Festival, generating over 10 million impressions through press placements, social media and media, winning share of mind in the consumer.
In addition to our traditional marketing strategies of public relations, social media, and radio, Consortium Media partnered with 6 influential lifestyle, wine and foodie bloggers to provide additional press coverage for the 32nd Annual Ojai Wine Festival.
- public relations
- social media management
- graphic design
- digital and traditional ad placement
- blogger outreach
- website redesign